Don’t Get Attached

JANUARY 12, 2022
USA | 4 minutes | 2020

Directed by Jeffrey Wu
Featuring Dane Amar

Don’t Get Attached

Official music video for Dane Amar’s “Don’t Get Attached” about intoxication, wanderlust, and introspection in the gleaming city of Tokyo.


CineAsian Films (CAF): What was the inspiration for the Don’t Get Attached music video?
Jeffrey Wu: There’s nothing like the first time — first kiss, first love. “Don’t Get Attached” captures the very first encounter between a starry-eyed Dane Amar and the technicolor world of Tokyo. Drawing heavy inspiration from Kristian Petri’s Tokyo Noise (2002) and Dexter Navy’s L$D (2015), we utilized frenetic in-camera transitions with slow frame rates to immerse viewers in the sensory overload that is Tokyo. There’s such a rich history of films and music videos set here due to its magnetic and futuristic energy. “Don’t get Attached” was our attempt to reproduce Dane Amar’s first time in Tokyo — a dizzying blend of wanderlust, curiosity, and intoxication.

CAF: What were some of the biggest challenges you faced during the production process?
Wu: During one of the first performance shots we took in Shinjuku, the DP noticed the gimbal slowly tilting at an angle, but it wasn’t due to his operation. As he lowered the gimbal, the top of it basically disconnected and broke apart. This was only the second scene of the entire music video shoot so we were freaked out. We had to switch up the entire shooting style and lean into the handheld look because of that. Ultimately, the look we got is more dynamic because of that, but it wasn’t initially on purpose.

CAF: Are you working on anything new?
Wu: Having worked heavily in the Asian-American digital media space with 88 Rising, Fung Brothers, Generasian, I recently worked with Phoenix Television to engage with my Chinese roots through making travel documentaries and at POPeye Media where I can expand my curiosity of other cultures through the lens of music.

Don’t Get Attached is one of the many great projects shared with CineAsian Films through our submissions process. If you’d like to join them, submit your project.


Director: Jeffrey Wu
Cinematographer: Timothy Shiiba

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director: | @moodinfinite
artist: @daneamar